7 Ways to Make a Lasting First Impression on Facebook

When consumers are thinking of buying a product or service they go to the internet to do a little research. Social media profiles are often amongst the top results in search listings for brand names. Consumers will probably see your Facebook page before they see your website. That should tell you how important it is to use your social media to create and build a trust worthy brand. In fact, social media channels are search engines too and many times consumers go directly to Facebook or other social media channels for research.

While your website is filled with information about your products or services, social media can work to build trust with consumers by allowing them to see the beyond the advertising and see what a company is about daily as the content changes.

Each one of the tactics below is simple and easy to do but when you take in the overall effect, you will see how your Facebook Page will help consumers believe they can trust you and that you are the right choice.

1. Verify your page – At one time Facebook only allowed celebrities and major brands to verify their pages so you would know it was real person or brand and not an imposter. Now, if you are a legitimate company, you can get verified too. You do need proof you are a real business by providing a business phone number, a utility bill with the business name or your articles of incorporation.

2. Personal branding – Be sure to use your branding elements when creating your page. Stay consistent with your logo, color scheme, and style.

3. About page – Here is where you can really say something about your core values as a business and let consumers know important company details. You can add links to other social media accounts, link to your website or specific products, and include all of your contact information.

4. Show some personality – Social media is not about selling your product or service. It’s about creating engagement with current or potential clients. Showing product demonstrations, behind the scenes videos or images, even pets and family can help to show that there are real people behind the brand.

5. Include brand influencers – You know those people who everyone knows? If you can, include pictures of yourself with them or tag them in relevant posts. Only if you know them. Don’t just tag random influencers, that’s just bad social media etiquette and they could end up blocking you. This will help bring a new audience to your page.

6. Share good news – Did you get a write up or mention on the news? Post it so your followers can share in the excitement with you.

7. Facebook Live – This is huge and only getting bigger. Again, your follows will be able to see you are an actual person behind the brand and will be able to interact with you live. Facebook Live videos get a higher organic reach than recorded videos.

Social media allows you to make a good first impression, and since you only have one chance at a first impression, better make it great!

Top 10 Space Saving Catering Equipment

In the restaurant business and the catering industry there is a wide variety of catering equipment, appliances, and foods that move in and out of the commercial kitchen on a daily basis. It’s not surprising that space can become an issue. Here are the top 10 space saving catering equipment.

  1. Crockery Racks. A crockery rack, especially one that is mobile, is a very handy item to have in the kitchen. You can place it at the kitchen door to receive all the crockery that comes back from the customers and once it is full, it can be moved to the dishwasher to be cleaned. It keeps the crockery off the kitchen surfaces and tucked away in a corner.
  2. Dish Dolly. Dish dollies have a divider that is adjustable sometimes. It allows you to place stacks of plates and platters in this nifty unit while being able to move it easily from one area to another with its wheels.
  3. Freezer Crate. This is a handy unit which enables you to separate the foods in the freezer. For example you could have one crate filled with vegetables which you can easily remove from the freezer or fridge. At the same time you can quickly wash the vegetables in the crate.
  4. Glass Crate. Glass crates are fully stackable and are able to hold 30 glasses. Each glass is separated from the next which makes it ideal for transporting from one venue to another.
  5. Portable Ice Caddy. This is ideal for functions where you require ice storage as well as easy distribution of the ice from one table to the next. Look for an insulated ice caddy that maintains the cold temperature.
  6. Ingredient Bins. This is the ideal way to store bulk ingredients. Instead of having many small tubs or boxes of ingredients, pour all the packs of the same ingredient into one ingredient bin. This will save space and be easier to control.
  7. Storage Containers. Storage containers usually come in different sizes and are stackable. It is a great way to store food items. You could colour code the containers by means of the lids or label them for better management of the food items.
  8. Shelving Systems. If you don’t have any more storage space in the cupboards, then you could install shelves on the walls. Corner shelving units are quite popular while single shelves are also used often. You can store pots, pans and other catering equipment on these shelves.
  9. Insulated Food Servers. This is ideal for transporting or moving prepared foods. Place the foods in containers and put them in an insulated food server. It will remain warm (or cool) inside this unit. This storage solution allows you travel conveniently to the venue.
  10. Work Tables. Work tables with two or more shelves below the working surface makes for a convenient work station. While preparing the food, you can have all the catering equipment smalls and food items on the shelves below.