How Retail Packaging Affects Your Sales
Packaging is all about how the product is presented to the consumer. It entails the physical appearance that will make the consumer select it and leave the other products. Packaging makes an appeal to the customer and to some extent; the customer might end up buying things that they did not intend to buy, just because those products caught their attention. Extensive research has shown that most consumers tend to impulse-buy when they see the package that the product is in. Thus, one of the ways you can make your sales shoot up is by designing a new improved package.
Packaging is all about the message. The message should be written clearly for all to read. It is not a must that you use writings, you can as well use logos and symbols that are not difficult to interpret. Consumers tend to leave that product with no legible inscriptions and put their trust on that package brand that is clearly written. The message should state clearly its brand, who it was made for and how to use it.
The color of the package is another detail that must be considered. The color of the package speaks volumes about the product. Each color will have its own charm. Each color will portray a different message to the buyers. Things like the ingredients, the logo design, the contacts and addresses, and instructions will all have a set of colors used. Take for example the color for cleaning products and foods and you will see that they differ from children’s products.
Another important detail during packaging is the shape of the package. The way the package is shaped might give you a rough idea of what the product will be. It might be a curvy bottle, a toy plane, round ball, toothbrush, etc. The gender the product was made for might also be visible on the product. For this reason, the targeted gender will be more appealed to purchase the product than the other gender. A product packaged with grips for handling will have more appeal than the other with none.
After you have completed all the above, be careful not to exceed the limits. You will lose a lot of money when you go for a complicated design and your customers will leave you. So, just keep it simple. Consumers tend to remember simple things that were appealing to them than complicated packages.
In conclusion, consider the impact of your package to the environment. Recyclable packages are becoming common each day. You can also package your products in a package that can be used long after you have used the product. Your package must also protect the product inside. The package you design must be secure in all aspects.